Canadians are actively trying to buy Canadian, and the store shelf is actively confusing them. "Product of Canada." "Made in Canada." "Prepared in Canada." "Packaged in Canada." Each phrase means something different, and most shoppers can't tell which one means what they think it means.
If the country is going to shop with its elbows up, the label has to be honest.
We demand one clear, regulated, front-of-package standard: a single maple leaf mark with a percentage of Canadian content, verified, with real penalties for fakes.
Make the patriotic choice the easy choice.