The cereal box got taller and thinner. The chip bag is half air. The "family size" is what regular used to be.
Shrinkflation is a silent price hike engineered to go unnoticed. France now requires supermarkets to disclose downsized products. Quebec consumer groups have pushed for the same. We want it everywhere: a mandatory, visible label whenever a product shrinks while its price doesn't.
Sign to fund the campaign that puts this in front of consumer protection regulators. Loudly.